Working with the super talented team at SPOV, as a designer I had hand in hand within the development of the branding logo for Ubisoft's game The Crew. As the game itself was based on fast cars and hitting the tracks. We focused on creating a mark that would be bold and simple. Something that could be place on a car or the tracks even. For the logo reveal we took notes from cars passing on the tracks. Creating hot streaks, revealing the main logo.